About
For the past twelve years, I've lived at the intersection of language and strategy. I've written for the world's most respected publications, led editorial teams at two venture-backed startups, and helped Fortune 500 brands articulate what they stand for.
My approach is simple: listen deeply, think clearly, write precisely. Every brand has a story worth telling. Most just need someone to help them find it.
Before building my practice, I was the editorial director at Kinetic, where I grew the content team from 2 to 14 and built an editorial program that drove 3M monthly readers. Before that, I cut my teeth in journalism, covering technology and culture for The Atlantic and Wired.
I'm based in Mexico City and work with clients globally. I speak English, Spanish, and Portuguese. When I'm not writing for clients, I'm working on my first book, a meditation on bilingual identity and the words we carry between languages.
I'm currently available for brand strategy engagements, editorial consulting, and select writing projects.