Percy Multifamily Recruiting

Board Metrics

2026 year to date, with Q2 detail
PREPARED JULY 9, 2026
DATA: PERCY CMS + BREX (LIVE PULL)

Executive summary

  • Q2 turned the year around, and June/July are the proof: June was the best month of the year (22 starts, $188.7K) and July has 9 starts and $63.1K in its first 9 days, 2.5x last year's pace.
  • Leaner cost base as of June 1: forward run rate is ~$83.8K/mo with Ben off the books and PSG at $7.8K. Breakeven is ~$112K in fees/mo; Q2 averaged $120.3K.
  • Pipeline supports the pace: $117.9K in committed starts over the next three weeks, plus 52 open jobs worth $457K+ in potential.
  • Cash is healthy: $313.9K open AR, 77% within 30 days, only two items over 90. Sourcing efficiency held at $869/start (7.3x fee return).
  • Watch item: client concentration, with the top five clients at 68% of fees.
Starts YTD
115
−1.7% vs 117 same period 2025
Placement Fees YTD
$726.7K
−15.3% vs $858.2K 2025
Q2 Fees vs Q2 2025
+40.7%
$360.8K vs $256.4K ↑
Committed Pipeline
$117.9K
15 accepted / in-background future starts
Momentum check, June 1 to July 9: 31 starts and $251.8K in fees in the last five and a half weeks, 35% of all YTD fees. June ($188.7K) was the best month of the year and July is running at 2.5x last July's pace.

Revenue trajectory

Placement fees by month. The story of 2026 is a soft Q1 followed by a strong and accelerating Q2: quarterly fees grew 19% sequentially and beat Q2 2025 by $104K. July is ahead of last year's pace ($63.1K in 9 days vs $25.5K).
$89K
JAN
$75K
FEB
$138K
MAR
$108K
APR
$64K
MAY
$189K
JUN
$63K
JUL 1–9
PeriodStartsFeesvs 2025
Q1 (Jan–Mar)47$302,796−$273K
Q2 (Apr–Jun)59$360,798+$104K
Jul 1–99$63,129+$38K
YTD115$726,723−$131K
$6,319
Avg fee / start
June: 22 starts, $188.7K, the best fee month of the year. July: 9 starts and $63.1K in 9 days vs $25.5K last July (2.5x pace). Q2 starts (59) beat Q2 2025 (43) by 37%. The YTD fee gap to 2025 is entirely a Q1 story and narrowed from $273K to $131K over the last 14 weeks.

Where revenue comes from

Fees YTD by client and by desk. Top five clients account for 68% of fees.
ClientStartsFees% of Fees
B.HOM Student Living17$192,99226.6%
The Community Builders17$100,68613.9%
Asset Living13$82,77611.4%
UMH Properties13$61,4028.4%
TRG Management6$54,4727.5%
All others (12 clients)49$234,39532.2%
Total (17 clients)115$726,723100%
DeskStartsFees
Boston56$486,251
Manila59$240,472
Total115$726,723
Manila now delivers the majority of start volume (51%) while Boston carries the higher-fee searches. Both desks contributed to the Q2 acceleration.
June/July drove the top accounts. B.HOM billed $63.9K across 6 June starts. TCB added 8 starts in June and July ($44.9K). Every dollar of TRG's $54.5K YTD landed in the last five weeks, including a $14.6K Community Manager fee.

Pipeline & activity

Forward-looking view as of tonight.
52
Open jobs
57
Seats open
$457K+
Est. revenue potential
Committed pipeline: 15 candidates past offer stage (9 offer accepted, 4 in background, 2 awaiting start date) worth $117.9K, with starts scheduled July 13–27. Added to the $63.1K already billed, July has a path to roughly $181K. Senior searches in flight: Asset Living EVP/SVP/VP Affordable & PNW leadership ($65K combined potential) and MCG VP of Medicare Sales.
1,034
Interview events YTD
813
Interviews held
55%
Pass rate
Of 849 net scheduled interviews, 813 occurred (8% no-show). 450 passed, 192 failed, remainder pending or unreviewed feedback. Q2 volume (436) ran below Q1 (530) yet produced more starts, a sign of better-qualified submittals. June (177) was the busiest interview month since March, and July's 68 events in 9 days annualize to the fastest pace of the year.

Sourcing spend & efficiency

Actual ad spend verified from Brex (Indeed, ZipRecruiter, LinkedIn). CMS budget fields are excluded by design.
ChannelQ1Q2YTD
Indeed$33,458$44,030$84,941
ZipRecruiter$6,944$6,944$13,888
LinkedIn$319$701$1,126
Total$40,720$51,675$99,955
YTD includes $7,560 in July to date.
$869
Ad spend / start
13.8%
Spend as % of fees
7.3x
Fee return on ad spend
Cost per start held steady quarter over quarter ($866 Q1, $876 Q2) even as Indeed spend rose 32%, because start volume rose with it. Indeed is 85% of channel spend. June and July efficiency beat the YTD average: June ran $825/start (22 starts on $18.1K) and July is at $840/start (9 starts on $7.6K).

Accounts receivable

Open invoice aging from QuickBooks as of July 9, 2026, credits excluded. Collections are healthy: 77% of open receivables are within 30 days, and the $199.6K current bucket is largely fresh June and July billing (B.HOM's $63.9K current balance is exactly its six June starts).
ClientOpenCurrent1–3031–6061+
B.HOM Student Living$81,389$63,904$17,485——
Asset Living$73,736$33,020—$22,716$18,000
The Community Builders$59,939$39,688——$20,251
TRG Management$27,236$21,236$6,000——
GoldOller$20,285$20,285———
Legacy Communities$18,304—$8,320$9,984—
Weidner$14,250$14,250———
PeakMade$11,544—$11,544——
University Partners$7,176$7,176———
Total open AR$313,859$199,559$43,349$32,700$38,251
$313.9K
Open AR
77%
Within 30 days
$71.0K
Past due 31+
Only two items sit over 90 days: Asset Living ($18,000) and The Community Builders ($14,011), both under active follow-up. The remaining past-due balance is concentrated in the 31–60 bucket (Asset Living $22,716, Legacy Communities $9,984).

Cost structure going forward

Monthly run rate effective June 1, built from the Jan–May 2026 P&L adjusted for three changes: Ben's guaranteed payments ($175K/yr) and healthcare ($1K/mo) are off the books, legacy PSG A/P is fully paid off, and PSG settles at roughly $7,800/mo going forward.
CategoryMonthly
Guaranteed payments$18,750
Team payroll (base)$18,615
Commission$6,307variable
Payroll taxes & processing$2,253
Benefits & insurance$4,136
PSG (Manila desk)$7,800
Candidate marketing (job boards)$16,053variable
Client marketing & recruiting SaaS$794
Office & G&A$7,352
Loan interest$1,400
Travel, team & other$329
Total run rate$83,790
$83.8K
Monthly run rate
−$12.5K
vs Jan–May avg
~$112K
Breakeven fees / mo
The June 1 changes take $15.6K/mo ($187K/yr) directly off the books, partially offset by PSG stepping up to $7,800/mo. The new base splits roughly $61.4K fixed and $22.4K variable (commission plus job boards). Breakeven is about $112K in gross fees per month, roughly 18 starts at the current average fee, after the 25% attrition reserve the P&L books against gross fees. June, the first month on the new cost base, billed $188.7K against $83.8K of run-rate costs, and July's first 9 days ($63.1K) already cover more than half a month's breakeven.
Basis note: Run rate uses Jan–May 2026 P&L monthly averages for all unchanged categories (April's third payroll period is smoothed by averaging). Commission and job board spend scale with placement volume.
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